{"id":19459,"date":"2026-07-06T03:40:30","date_gmt":"2026-07-06T03:40:30","guid":{"rendered":"https:\/\/feb.univpancasila.ac.id\/?p=19459"},"modified":"2026-07-06T03:42:07","modified_gmt":"2026-07-06T03:42:07","slug":"feb-universitas-pancasila-dorong-inovasi-produksi-dan-pemasaran-digital-pengrajin-sandal-bantar-karet","status":"publish","type":"post","link":"https:\/\/feb.univpancasila.ac.id\/en\/feb-universitas-pancasila-dorong-inovasi-produksi-dan-pemasaran-digital-pengrajin-sandal-bantar-karet\/","title":{"rendered":"FEB Universitas Pancasila Dorong Inovasi Produksi dan Pemasaran Digital Pengrajin Sandal Bantar Karet"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19459\" class=\"elementor elementor-19459\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ecabff e-con-full e-flex e-con\" data-id=\"8ecabff\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73016a6 elementor-widget elementor-widget-image\" data-id=\"73016a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/feb.univpancasila.ac.id\/wp-content\/uploads\/2026\/07\/\u2728-Fakultas-Ekonomi-dan-Bisnis-Universitas-Pancasila-FEB-UP-kembali-hadir-di-Desa-Cijalingan-B-819x1024.jpg\" class=\"attachment-large size-large wp-image-19462\" alt=\"\" srcset=\"https:\/\/feb.univpancasila.ac.id\/wp-content\/uploads\/2026\/07\/\u2728-Fakultas-Ekonomi-dan-Bisnis-Universitas-Pancasila-FEB-UP-kembali-hadir-di-Desa-Cijalingan-B-819x1024.jpg 819w, https:\/\/feb.univpancasila.ac.id\/wp-content\/uploads\/2026\/07\/\u2728-Fakultas-Ekonomi-dan-Bisnis-Universitas-Pancasila-FEB-UP-kembali-hadir-di-Desa-Cijalingan-B-240x300.jpg 240w, https:\/\/feb.univpancasila.ac.id\/wp-content\/uploads\/2026\/07\/\u2728-Fakultas-Ekonomi-dan-Bisnis-Universitas-Pancasila-FEB-UP-kembali-hadir-di-Desa-Cijalingan-B-768x960.jpg 768w, https:\/\/feb.univpancasila.ac.id\/wp-content\/uploads\/2026\/07\/\u2728-Fakultas-Ekonomi-dan-Bisnis-Universitas-Pancasila-FEB-UP-kembali-hadir-di-Desa-Cijalingan-B-10x12.jpg 10w, https:\/\/feb.univpancasila.ac.id\/wp-content\/uploads\/2026\/07\/\u2728-Fakultas-Ekonomi-dan-Bisnis-Universitas-Pancasila-FEB-UP-kembali-hadir-di-Desa-Cijalingan-B-255x319.jpg 255w, https:\/\/feb.univpancasila.ac.id\/wp-content\/uploads\/2026\/07\/\u2728-Fakultas-Ekonomi-dan-Bisnis-Universitas-Pancasila-FEB-UP-kembali-hadir-di-Desa-Cijalingan-B.jpg 1170w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0cfb4d elementor-widget elementor-widget-text-editor\" data-id=\"b0cfb4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u2728 Fakultas Ekonomi dan Bisnis Universitas Pancasila (FEB UP) kembali hadir di Desa Cijalingan, Bantar Karet, Sukabumi, melalui kegiatan penyuluhan dan pelatihan inovasi untuk efisiensi produksi serta pemasaran digital yang berlangsung pada Agustus\u2013September 2025.<br \/><br \/>Kegiatan ini merupakan hasil observasi lapangan dan diskusi dengan Kelompok Usaha Sandal Bantar Karet (KUSBK), di mana ditemukan dua tantangan utama: aspek produksi dan aspek pemasaran. Melalui program ini, sebanyak 20 peserta dari KUSBK Pengrajin Sandal \u201cNS\u201d mengikuti pelatihan untuk meningkatkan produktivitas dan daya saing usaha.<br \/><br \/>Program ini didukung oleh Hibah BIMA 2025 Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi dengan skema Pemberdayaan Berbasis Masyarakat, serta dilaksanakan oleh tim dosen FEB UP:<br \/>\ud83d\udc69\u200d\ud83c\udfeb Dr. Indah Masri, S.E., M.S.Ak., CA., CIMA, CertDA.<br \/>\ud83d\udc69\u200d\ud83c\udfeb Dra. Ati Hermawati, M.M.<br \/>\ud83d\udc69\u200d\ud83c\udfeb Dr. Shanty Lysandra, S.E., M.M.Ak., CA.<br \/>bersama dua mahasiswa pendamping, Gita Novita Sitorus dan Zahra Nur Chairani.<br \/><br \/>Metode kegiatan meliputi penyuluhan, pelatihan, serta pendampingan terkait efisiensi produksi dan pemasaran digital produk sandal bantar karet. Tidak hanya itu, tim FEB UP juga memberikan dukungan berupa bahan baku, peralatan produksi, serta menyediakan platform digital untuk meningkatkan daya jangkau pemasaran.<br \/><br \/>\ud83c\udf0d Program ini selaras dengan tujuan Sustainable Development Goals (SDGs):<br \/>\u2705 SDG 8 (Pekerjaan Layak &amp; Pertumbuhan Ekonomi) \u2013 melalui penguatan usaha mikro.<br \/>\u2705 SDG 9 (Industri, Inovasi &amp; Infrastruktur) \u2013 melalui penerapan teknologi digital dalam produksi dan pemasaran.<br \/><br \/>Dengan adanya inovasi dan pendampingan ini, diharapkan Kelompok Usaha Sandal Bantar Karet mampu menjadi bagian dari pembangunan ekonomi lokal yang berkelanjutan serta berkontribusi pada cita-cita Indonesia Emas 2045. \ud83c\uddee\ud83c\udde9\u2728<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f999af e-flex e-con-boxed e-con\" data-id=\"2f999af\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u2728 Fakultas Ekonomi dan Bisnis Universitas Pancasila (FEB UP) kembali hadir di Desa Cijalingan, Bantar Karet, Sukabumi, melalui kegiatan penyuluhan dan pelatihan inovasi untuk efisiensi produksi serta pemasaran digital yang berlangsung pada Agustus\u2013September 2025. Kegiatan ini merupakan hasil observasi lapangan dan diskusi dengan Kelompok Usaha Sandal Bantar Karet (KUSBK), di mana ditemukan dua tantangan utama: [&hellip;]<\/p>","protected":false},"author":1,"featured_media":19460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-19459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FEB Universitas Pancasila Dorong Inovasi Produksi dan Pemasaran Digital Pengrajin Sandal Bantar Karet - Fakultas Ekonomi dan Bisnis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feb.univpancasila.ac.id\/en\/feb-universitas-pancasila-dorong-inovasi-produksi-dan-pemasaran-digital-pengrajin-sandal-bantar-karet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FEB Universitas Pancasila Dorong Inovasi Produksi dan Pemasaran Digital Pengrajin Sandal Bantar Karet - Fakultas Ekonomi dan Bisnis\" \/>\n<meta property=\"og:description\" content=\"\u2728 Fakultas Ekonomi dan Bisnis Universitas Pancasila (FEB UP) kembali hadir di Desa Cijalingan, Bantar Karet, Sukabumi, melalui kegiatan penyuluhan dan pelatihan inovasi untuk efisiensi produksi serta pemasaran digital yang berlangsung pada Agustus\u2013September 2025. 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